mension where art and technology intertwine to create meaningful and extraordinary interactions.

“Our collaboration with SELETTI is driven by the shared belief that curiosity paves the way to groundbreaking creativity which inspires us to connect, explore new possibilities beyond the limits and challenge the status quo. Being forever curious at IQOS is what ultimately enables our quest for the continuous development of better smoke-free alternatives versus smoking,”said Stefano Volpetti, PMI’s President of Smoke-Free Products & Chief Consumer Officer.

The project also marks the debut of the new experiential platformIQOSCurious X, intended to deliver inspiring experiences to the brand’s ever-growing community of adult consumers. Curiosity—the engine of creativity and innovation—is at the heart of the journey experienced by the over 32 million users ofIQOSglobally. Curiosity is at the core ofIQOS’quest to continuously inno
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