发布时间：2025-09-09 10:17
LONDON--(BUSINESS WIRE)--Global TV shipments experienced a 2.1% year-on-year decline in the second quarter of 2025, according to new analysis from Omdia’s quarterly TV Sets Market Tracker. The drop comes as brands realign inventory and shift focus to new target markets amid volatile tariffs.





According toOmdia’s latest TV Sets (Emerging Technologies) Market Tracker: History – 2Q25, global TV shipments fell to 47.1 million units in Q2 2025, down from 48.1 million in the same period last year. The decline in volume is the first year-on-year fall since Q1 2024.

The decline was driven by key mature markets, with shipments to Western Europe, North America, and Japan falling by 9.7%, 7.4%, and 4.5% respectively.

“The poor second quarter performance in Europe and North America were a direct result of inventory rebalancing,” saidMatthew Rubin, Principal Analyst, TV Set Research, Omd
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