ear, when this temporary, government-funded stimulus ends,” said Rubin.

The OLED market, which was seen as a safe haven for key brands, also dipped in the second quarter of 2025, down 1.8%. However, this is mostly caused by heavy discounting of old 2024 OLED models, slowing the adoption of newer 2025 models that carry much higher prices.

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Media Contact:Eric Thoo
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Flat-panel TV unit share trend by country of origin in Asia & Oceania + Latin America & the Caribbean + Middle East & Africa
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