发布时间：2025-09-10 10:06 Named “SipScape,” the platform offers insights into the alcohol-adjacent space, with new personas showcasing the evolving beverage consumer landscape



NEW YORK--(BUSINESS WIRE)--IFF(NYSE: IFF), a global leader in food, beverage, health and wellness, has unveiledSipScape, a new platform designed to inspire innovation across the rapidly evolving adultbeveragelandscape. It offers actionable insights and trends, including product design, flavor modulation and sweetness reduction in no-and low-alcohol beverages. The platform also highlights IFF’s expertise in incorporating botanicals, natural colors and other functional additions based on current trends and market demands.

“Understanding how and why people drink today is essential to staying ahead,” said Fernanda De Paula, vice president of global beverages category for IFF Taste. “Consumers are looking for more than a buzz, and drinks are no longer defined sol
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