sident Sippers:


Eternal Explorer, Eva
Eternal Explorers, like Eva, are “rebels with a cause,” driven by a desire to create positive impact. Progressive and globally minded—similar to some members of Generation X and baby boomers—they have the means and mindset to support ethical brands through conscious choices.

Go-to concepts for Eternal Explorers include:

Once Upon Oaxaca Cocktail- a 5% ABV cocktail featuring Mexican flavors like mezcal and palo santo.

Mango Sticky Rice Flavored RTD Green Tea- a refreshing green tea packed with vitamins, immune support and natural energy.

Good-Time Guru, Gemma
Rebellious and disruptive, Good-Time Gurus are drawn to brands that not only understand their priorities but also celebrate them. Often Generation Alpha and Generation Z consumers, they value sensorial escapism, experimentation and personalization.

Go-to concepts for Good-Time Guru
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