logo
StarbucksandBoyuAnnounceJointVenturefortheNextChapterofGrowthinChina
===2025/11/4 12:21:21===
and intellectual property to the new entity. Boyu will acquire its interest based on a cash-free, debt-free enterprise value of approximately ¥4 billion.

Starbucks expects the total value of its China retail business to exceed ¥13 billion, composed of three sources: proceeds from the sale of a controlling interest in the joint venture to Boyu, the value of Starbucks retained interest in the joint venture, and the net present value of ongoing licensing economics payable to Starbucks over the next decade or longer.

The partnership between Starbucks and Boyu marks a new chapter in Starbucks over 26-year journey in China, combining Starbucks globally recognized brand, coffee expertise, and partner (employee)-centered culture with Boyu’s depth of understanding of Chinese consumers. Together, under this new joint venture, the two companies will elevate the Starbucks customer experience, accelerating innovation in beverages and digital platforms, expanding into new c
=*=*=*=*=*=
当前为第2/11页
下一页-上一页-
=*=*=*=*=*=
返回新闻列表
返回网站首页