mountain, “For Every Golden Moment” reminds people that these meaningful moments can happen anytime or anywhere.

To kick off the platform, citywide takeovers have launched in key markets, featuring dynamic out-of-home and digital media to celebrate 100 days until the Olympic Winter Games. The “For Every Golden Moment” platform will then scale across more than 25 select markets worldwide, including brand activations, product sampling with Corona Cero’s iconic lime ritual, athlete engagement, experiential and trade programs, and the debut of Olympic-themed bottles.

“The Olympic Games bring people together to celebrate humanity’s greatest achievements, and we are pleased to have Corona Cero continue as part of that celebration,” said Anne-Sophie Voumard, Managing Director, Television and Marketing Services from the IOC. “Corona Cero’s golden moments began a tradition for fans of a legal drinking age worldwide,
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