NIKE,Inc.AnnouncesSeniorLeadershipChangestoAccelerate“WinNow”Actions
===2025/12/3 12:26:39===
) and Cathy Sparks (APLA) to our team.
As part of this shift, we’re eliminating the role of EVP, Chief Commercial Officer (CCO), currently held by Craig Williams. I want to thank Craig for his important role in advancing our marketplace strategy as CCO and for his leadership of the Jordan Brand. Throughout his time at Nike and Jordan, Craig has united teams around the world through his passion for our brands, his commitment to excellence and his value-based leadership. We wish him the best in his next chapter.
Global Sales and Nike Direct will now report to our EVP and Chief Financial Officer, Matt Friend. In addition to his role as CFO, Matt brings deep commercial, strategy, and geography experience from more than 15 years at Nike. He has partnered closely with me for several years managing our integrated marketplace, and his understanding of our global business will be especially valuable now. Bringing these teams under Matt’s leadership, alongside the strategy wo
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