ven this company.

With Carl’s retirement, I’m excited to share thatCésar Garciawill become our new VP/GM of EMEA, effective February 2.

César started at Nike nearly 25 years ago as an EKIN in Spain and has since built a critical ability to connect product, sport, and marketplace into one integrated system. He’s led through moments of growth and moments of reset across geographies and businesses and is known for bringing clarity where things are complex, and momentum where teams need it most.

Most recently, César helped integrate merchandising, sport priorities, and analytics to sharpen how we serve athletes* and scale innovation. Earlier in his career, his general management experience across Asia Pacific & Latin America, Global Running, and Western Europe shaped him into a leader who understands how local culture, global strategy, and execution meet on the ground.

César is a builder. He sets a cl
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