NIKE,Inc.AnnouncesNewGeographyLeadershipAppointments
===2026/1/21 11:44:10===
is a 25-year Nike veteran who began her journey as a store athlete at what was then Niketown Portland and went on to lead teams across every geography. Most recently, she served as VP/GM of APLA, one of our most complex regions, where she drove marketplace transformation and consumer-led growth.
Cathy has lived and worked across multiple regions, including Asia, and brings deep intuition for athletes*, consumers, and the role Nike plays at the intersection of sport and culture. She builds strong teams, moves with urgency, and knows how to bring Nike’s magic back to markets that need it most.
Cathy is excited to return to Asia with her family—a region she knows well and loves—and to lead this next chapter in Greater China.
You can read more about Cathy’s background and experiencehere.
APLA
With Cathy’s transition, I’m pleased to share thatCristin “Crissy” Campbell, currently VP of Nike Bra
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