etition itself.”

Creating Lasting Moments Throughout Milano Cortina 2026

Fans of a legal drinking age will have opportunities to engage with Corona Cero in Milano and Livigno, immersing themselves in the spirit of the Olympic Games and Corona Cero’s celebration of connection, balance, and mindful enjoyment.

Through these brand activations — including the Corona Hotel mountain lodge, Casa Corona hospitality centers, beer gardens, and other special pop-ups — spectators can escape the bustle to relax, reflect, and celebrate their own golden moments. Produced by experiential partner, WINK, many of Corona Cero’s activations are Blue Standard verified by Oceanic Global, ensuring structures are built with sustainability in mind, reduce single-use plastics, and follow best-practices for sourcing waste systems.

The “For Every Golden Moment” platform, created in partnership with the creative agency Grey, draws para
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