发布时间：2026-03-19 13:36



TOKYO--(BUSINESS WIRE)--NTT DATA, a global leader in AI, digital business and technology services, today announced the success of its “AI Consumers” proof of concept (PoC) for a makeup brand operated by Kao Corporation, a leading Japanese consumer goods company and a major global cosmetics and personal care manufacturer. The PoC assessed the feasibility of using AI models to simulate the behavioral characteristics of consumers and develop personas to aid product development research.

As consumer values and purchasing behaviors continue to shift, it has become increasingly important for marketing departments to rapidly and accurately capture the evolving needs of their customers. However, in conventional product development research processes, significant time and costs are required for research design, respondent recruitment, fieldwork and analysis. Within limited development timelines, it is difficult to sufficient
=*=*=*=*=*=
当前为第1/5页
下一页-
=*=*=*=*=*=
返回新闻列表
返回网站首页