ly deepen research data or validate hypotheses.

For Kao’s makeup brand, which launches new products each season, shortening the product development cycle has been a critical requirement. Against this backdrop, NTT DATA utilized its marketing AI agent service, in combination with Kao’s accumulated consumer research, purchase and social media data, to create multiple AI Consumers and an AI interviewer for use in product development research.

While remaining consistent with insights gained through traditional research methods, the PoC demonstrated that AIdriven research could potentially shorten the timeline from 1.5 months to just 0.5 days—a 99% reduction—delivering significant efficiency gains and enabling a more advanced consumerinsight process. It also reduced the operational workload involved in respondent recruitment and survey execution.

“In recent years, consumer trends have shifted from traditional quarterly and monthly
=*=*=*=*=*=
当前为第2/5页
下一页-上一页-
=*=*=*=*=*=
返回新闻列表
返回网站首页