cycles to a weekly cycle. For consumer brands, responding to these rapidly changing trends with a high level of agility is critical to business growth,” said Mizuho Mitake, Head of Second Industry Business Sector, Japan, NTT DATA*.

“This PoC has demonstrated that AI can achieve significant gains in speed in the product development process while ensuring quality equal to or even exceeding that of human output. NTT DATA will expand the application of these results beyond product development into marketing operations.”

*Mizuho Mitake leads commercial strategy, sales, and consulting across Consumer Retail (including vertically integrated retail, grocery & convenience), Real Estate, Food, Beverage, Alcohol & Tobacco, Consumer Packaged Goods (CPG), Pharmaceuticals, Chemicals, Materials, and Integrated Energy in Japan.

NTT DATA promotes both proactive AI adoption and responsible governance to drive transformation in clients’ busine
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