is benchmark makes clear is that the retailers pulling ahead are not doing it with one standout channel or a single capability. They are doing it by reimagining the entire customer journey and connecting the business end to end, from shopping and checkout to fulfillment and service.”

The 2026 Benchmark also reveals howunified commerce maturity is evolving by region:


NOAM retailersbenefit from deep ecommerce foundations and mature data infrastructure, leading in shopping and checkout personalization and cart execution.

EMEA retailersstand out in operational consistency, crossborder fulfillment and privacyconscious experiences shaped by a complex regulatory landscape.

LATAM retailersare closing the gap faster than any other region, driven by rapid adoption of alternative payments, messagingled service via WhatsApp and mobilefirst fulfillment models.


“There is no single blueprint for winning in unified commerce.
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