s us realize our vision to remain South Korea’s number one car rental brand - and beyond.”

A Partnership Built on Results

With the savings achieved, Lotte Rental is investing in AI, ESG mobility services and cloud capabilities. The company has rolled out robotic process automation (RPA), improved SAP ERP interfaces and brought marketing, logistics, finance and HR together on one platform. These initiatives are expected to save over 100,000 work hours in five years and help boost productivity and employee satisfaction.

“Lotte Rental’s vision to advance the mobility industry relies on a strategy rooted in stability, agility and innovation around core systems,” said Kevin Kim, GVP and regional general manager, Rimini Street Korea. “With Rimini Street, Lotte Rental has a roadmap that allows for immediate investment in AI-driven initiatives, digital transformation and operational excellence, strengthening its competitive posi
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