sign, a global film titled “The Big Drop,” distinctive out-of-home creative, and an era-inspired digital hub.

“For 40 years, Budweiser has been part of the moments that bring fans together – on the pitch, in the stands, and everywhere the game is watched by consumers of legal drinking age,” said Richard Oppy, Global President, Premium Company at AB InBev. “With this global platform, we are celebrating that shared history in a way that feels as relevant today as it did in 1986 – connecting generations of fans through the passion, energy, and rituals that make the FIFA World Cup so special, while building excitement for what’s still to come.”

Budweiser Unveils Limited-Edition Collectible Pack

To kick off the football celebration, Budweiser is launching its most ambitious collectible pack to date: theBudweiser® FIFA World Cup™ Anniversary Pack*– a curated set of 11 aluminum bottles and cans
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