honoring the past 10 World Cups and the upcoming 2026 tournament. Starting with Mexico 1986 and ending with FIFA World Cup™ 2026, each design draws from the visual identity and cultural elements of past tournaments, unlocking some of the game’s most memorable moments for fans around the world.

More than a collector’s item, each bottle features a QR code that unlocks exclusive digital content tied to its era – connecting fans to their favorite teams of the past along with immersive experiences, and thousands of prizes that vary by location. Designed in partnership with branding agency JKR, the limited-edition pack will roll out in key non-US markets, including Brazil, China, and select European countries, beginning this month.

“The Big Drop” Brings 40 Years of Big Football Memories to Life

To amplify the occasion, Budweiser is debuting a new global hero film, “The Big Drop,” set to the emblematic anthemYou&rs
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