quo;ll Never Walk Alone.The film, developed in partnership with creative agency Africa, follows larger-than-life Budweiser bottles as they journey across landscapes and continents – passing through mountains, deserts, and grasslands – before arriving at the stadiums that have hosted the FIFA World Cup™ over the past four decades.

Reimagined as oversized ice buckets, these legendary venues become the stage for the next chapter of celebration – bringing the limited-edition Budweiser bottles to life in a new way through stunning visual effects. The film will roll out globally across digital and social channels.

“Proudly on the Pitch” Celebrates Budweiser’s Football Legacy

Since 1986, Budweiser and its pitch-side billboards have been the backdrop for some of the most notable FIFA World Cup™ moments. Now, the brand is bringing that legacy to the forefront with “Proudly on the Pitch,” a global out-of-ho
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