vitation to consumers to fully embrace those moments. Alongside Erling Haaland and Jürgen Klopp, we’re able to bring that energy to life in a way that connects with consumers across the globe.”

To launch “Let It Pour,” Budweiser partnered with one of the most dominant and recognizable players in football, Erling Haaland. Known for his record-breaking performances and relentless style of play, Haaland will make his FIFA World Cup™ debut in 2026 and is encouraging fans to share in the excitement.

“In my first FIFA World Cup, I’ll be leaving everything on the pitch, so Budweiser’s ‘Let It Pour’ campaign really hits home because it reflects exactly how I feel heading into the tournament,”said Erling Haaland, Budweiser global ambassador.“I’ve dreamed of representing my country on this stage my entire life, and now that it’s here, it’s an incredible honor. What makes it even mor
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