its 40-year legacy as the Official Beer Sponsor of the FIFA World Cup™, Budweiser continues to elevate the fan experience with the unveiling of The Bud Fan Store. Available online in select markets, consumers will be able to purchase or win exclusive, tournament-inspired merchandise. From a number 26 Budweiser football kit to a FIFA World Cup 2026™ windbreaker with the iconic bowtie emblem, every piece of apparel is designed to bring fans closer to the action.

Extending the impact of “Let It Pour,” Budweiser is launching Bud FC, a global experiential platform in partnership with WINK. In select markets, Bud FC will bring football fans together at FIFA World Cup 2026™ festivals worldwide, turning every moment throughout the tournament into a shared outpouring of passion and celebration. By channeling the energy of the stadium, Bud FC creates a new stage for consumers to celebrate together.

Budweiser Showcases the Raw Emotion of Football
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