Budweiser’s“Let It Pour”platform, created in partnership with Grey Global, invites fans to let their memories, emotions, and beer pour. Inspired by the energy of football fandom shared across the globe, “Let It Pour” captures how that passion spills beyond the pitch – turning bars, homes, and cities into a shared celebration over 39 days. It shows how the world comes together, and strangers become teammates as they cheer on their team with a Budweiser or Budweiser 0.0% in hand.

The creative features a star-studded cast, including Haaland and Klopp, alongside cameo appearances from football legend – and Erling’s father – Alfie Haaland, and other cultural icons who join in the celebrations. Set to the iconic track“Feelin’ Alright”by Joe Cocker, the film is supported by a full suite of TV, social, and out-of-home assets.

To learn more about how Budweiser is celebrating with fans througho
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