B InBev, said:“Creativity is always in service to driving growth. To be named Creative Marketer of the Year for the third time in the last five years reflects our consistent and sustainable approach to building brands people love. It’s also a credit to the amazing teams and agency partners we have around the world that are delivering all-time high revenues. Cheers to everyone that helped make this history-making recognition possible.”

At Cannes Lions the Juries have consistently recognised AB InBev and last year awarded work from 10 countries across a breadth of 15 different Lion Awards. Additionally, theGlobal Effie Indexranked AB InBev as theWorld’s Most Effective Marketerfor the fourth year in a row, and in the Kantar BrandZ rankings, AB InBev brands lead the world’s most valuable beer brands, taking eight of the top 10 places, with Corona ranked number one for two years in a row.

AB InBev will open the 2026 Cannes Lions programme, d
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