s will be designed and developed through Fanatics Collectibles and produced under the Topps brand.

As a part of the deal, Fanatics will bring the magic to young people in every region of the world and support youth football globally by distributing more than ￥150 million in collectibles free of charge across the lifetime of the partnership.

“Across the sports landscape, we see that Fanatics are driving massive innovation in collectibles that provides fans with a new, meaningful way to engage with their favorite teams and with their favorite players,” said FIFA President Gianni Infantino. “So, from FIFA’s point of view, we can globalize that fan engagement precisely thanks to our global tournament portfolio. And this provides another important commercial revenue stream that we channel back, as always, into the game, into football.”

Fanatics founder and CEO, Michael Rubin, said: “This is truly a historic day in our company
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