for the FIFA World Cup 2026, including in-stadium retail operations and FIFA Fan Festival retail experiences. Just last month the pair also announced that FIFA will have a multi-day presence at Fanatics Fest NYC 2026 (July 16-19), including integrated content moments within its branded appearances and activation space.

About FIFA
Since 1904, FIFA, the Fédération Internationale de Football Association, has served as the global governing body for football. FIFA oversees and promotes the development of football at every level, from grassroots initiatives to elite international competitions. FIFA also sets the rules of the game, ensures their consistent application, and works to advance the sport through innovation, education, and collaboration with the 211 FIFA Member Associations. By organising iconic tournaments such as the FIFA World Cup™, the FIFA Women’s World Cup™ and the FIFA Club World Cup™, FIFA provides a platform for players
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