Italy’s Amalfi coast, the partnership includes memorable experiences across premier destinations globally.

Launching in more than 30 countries, Corona and Tripadvisor are opening the door for people of legal drinking age to discover new places in a more meaningful way. Eligible consumers who scan the QR code on every Corona package will have the chance to unlock memorable moments in the real-world, with the brand offering hundreds of thousands of dollars in vouchers towards travel experiences.

Calling Consumers to Nature through Immersive Experiences

Understanding so many people are in autopilot with their daily routines, Corona reminds the world to make time to relax and unwind outdoors. At the heart of the new “This Is Living” campaign is “Living is Calling,” a new hero film created by Wieden+Kennedy Amsterdam, which follows seven friends as they journey across some of the world’s most breathtaking natural landscapes. Inviting the view
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