er in on the summer fun, the film and full suite of digital, trade, and OOH assets are all designed entirely in first-person point-of-view: a first-ever perspective for the brand, chosen to make viewers feel what it’s like to put living first.

“For over a decade, Corona's been telling us to put living first through 'This Is Living.'” said Juan Sevilla, Wieden+Kennedy Amsterdam Creative Director. “This year, we're going a step further. We're turning that platform into a literal invitation to get out there and actually start living this philosophy.”

Extending that call to come outside into the real world, Corona will transform everyday environments into unexpected escapes across select global markets. The immersive OOH takeovers will reimagine high-traffic spaces – from turning iconic buildings in Latin America into monuments to nature, to transforming commutes for thousands in Canada into ocean-inspired experiences –
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