发布时间：2026-05-19 10:06 OralB and iADH build on four years of action to advance inclusive oral care and wholebody health
41% of Europeans identify as living with a disability, representing a fourpoint increase waveonwave



BARCELONA, Spain--(BUSINESS WIRE)--OralB today announces The Big Rethink 2026, the next evolution of its flagship oral health inclusion programme, developed in partnership with the International Association for Disability and Oral Health (iADH). The new phase introduces Project Steady, one of Europe’s largest realworld studies exploring oral care experiences among people with disabilities, their carers and dental professionals. The programme aims to reduce everyday barriers to oral care through inclusive design, evidence-based research and professional education.

Oral health for Whole-Body Health

Since its launch in 2022, The Big Rethink has been grounded in a clear belief: oral health is fundamental to wholebody health
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