al care experiences.


52% of people with physical disabilities and 63% people with cognitive disabilities report struggling with oral care, compared with 33% of nondisabled people. These gaps highlight the need for oral health systems, services and tools to better reflect the realities of everyday life4.


Project Steady: One of Europe’s largest realworld oral health studies

At the heart of The Big Rethink 2026 is a sixmonth, multicountry study gathering realworld feedback from people with disabilities, their carers and dental professionals across Europe. The study known as Project Steady represents the next wave of The Big Rethink, focused on understanding lived experience and identifying practical ways to remove everyday barriers to oral care. The Europewide study builds on learnings from an earlier pilot phase led by dental professionals, which highlighted how everyday usability challenges can disrupt oral care routines.

In the
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