away and make toothpaste use easier


The expected outcomes are:


A more accessible brushing experience, reducing everyday usability barriers

Improved oral-health results, supported by real- world product performance

Solutions shaped directly by lived experiences, informed by participant feedback throughout the study


Oral-B Disability Champion Programme

Oral-B has recently launched a test for 200 Disability Champions across Europe to test the adaptive accessory with respective patients

Oral-B launched the Disability Champions Award Programme as part of its ongoing mission to make oral care for accessible to everybody. In partnership with the iADH, the programme aims to make the dentist office experience across Europe more inclusive and positive for those with disabilities and their caregivers.

A long-term commitment to inclusion

The Big Rethink 2026 complements OralB’s ongo
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