ing initiatives:


Disability Champions programme, which supports more disabilitypositive dental practices,

iADH cocreated education programme designed to help dental professionals better support patients with disabilities.


By pairing largescale research with inclusive design and professional education, The Big Rethink 2026 marks a decisive step in addressing barriers to oral care and supporting better wholebody health for more people.

Paolo Grue, Senior Vice President, Oral Care Europe, Procter & Gamble, said: “We are incredibly proud to be continuing and evolving The Big Rethink. Since its launch, it has shown that oral health is not an isolated issue - it is fundamental to wholebody health, confidence and quality of life. With Project Steady, we are building on that commitment by launching one of our most ambitious research initiatives to date listening directly to people with disabilities and translating realworld insigh
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