t into practical, inclusive solutions. This is how we create real, lasting progress. When inclusion leads, better oral health and better overall health follows."

Professor Pedro Diz Dios, President, International Association for Disability and Oral Health (iADH) said: “The link between oral health and general health is well established, yet many people with disabilities still face daily obstacles to basic oral care. Research of this scale, rooted in everyday experience, is essential if we are to develop evidencebased solutions that genuinely improve oral health outcomes and advance health equity.”

Regina Rubio Odgers, Senior Scientist– Oral Care R&D, OralB, said: “What we heard consistently through earlier phases of The Big Rethink was that small, everyday design challenges can have a significant impact on people’s ability to maintain oral care routines. This study allows us to take those insights into realworld testing -ensuri
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