ng solutions are shaped by lived experience and designed to work in everyday life.”

Dr. Ana Molina, Dental Professional and Clinical Lead, OralB Pilot Study, said: “Running the pilot study showed us how small, practical barriers can quickly disrupt daily oral care routines. By testing solutions in realworld conditions with patients and carers, we were able to generate insights that are directly relevant to both clinical practice and product development. This next phase allows those learnings to be scaled and strengthened.”

About Oral-B

Oral-B® was founded in 1950 by a California periodontist, who invented an innovatve toothbrush to help his patients achieve healthier teeth and gums at home. Oral-B® continues to stay true to his mission and is today the worldwide leader in the over ￥5 billion brushing market. Part of the Procter & Gamble Company, the brand manufactures electric toothbrushes and toothpaste for adults and childre
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