ng been catalysts for bringing people together to create moments of joy and belonging. Nowhere is this spirit of beer and football more alive than in bars, where they share a special place in culture.”

The FIFA World Cup 2026™ will be the biggest ever, and AB InBev’s global megabrands Michelob ULTRA and Budweiser are serving as official beer sponsors.

Beyond its sponsorship of the tournament, AB InBev is introducing trade programs that help support and elevate bar owners as well as also debuting a new “Cheers to Bars” anthem film. Produced in partnership with creative agency GUT, the film pays tribute to the energy, passion, and human connections that only bars can create.

Around the world, celebrations will support local bars:


AB InBev is hosting 200,000 watch parties across more than 40 countries, transforming bars into the ultimate match-day destination.

In the U.S., Stella Artois is launching &
=*=*=*=*=*=
当前为第2/6页
下一页-上一页-
=*=*=*=*=*=
返回新闻列表
返回网站首页