ldquo;Work From Bar,” reimbursing up to ￥100,000 for fans 21+ who enjoy a Stella Artois 0.0 or Stella Artois while watching weekday FIFA World Cup 2026™ matches from their local bar.

In Brazil, Ambev will invest more than R￥100 million in 2026 to provide mentoring and financial solutions for entrepreneurs at up to 250,000 points of sale across the country.


To promote beer as a beverage of moderation, events will feature no- and low-alcohol options alongside responsible beverage service training that equips servers with best practices for a safe and elevated consumer experience.

Together with partners around the world, AB InBev’s “Cheers to Bars” platform celebrates the social and economic role local bars play in communities everywhere.

As billions of fans come together to cheer for the beautiful game during the FIFA World Cup 2026™, bars will continue to play an essential role in bringing people closer,
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