ns, and natural outcomes ranked as key features
Survey results showed HCPs are clear in their expectations for anti-wrinkle injectables: performance is paramount. When asked what features out of a list of eight would most influence their likelihood to purchase an anti-wrinkle treatment:1


73% ranked long-lasting results for at least six months within their top three features

64% ranked a highly active and pure formulation within their top three features

60% ranked fast onset of action, as early as Day 1 of treatment, within their top three features


Similarly, when asked to rate their top criteria for switching to a new product out of seven options:1


71% put long-lasting results for at least six months within their top three features

64% put highly active and pure formulations within their top three

56% put fast onset of action as early as Day 1 of treatment in their top three



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