When asked which key criteria (out of seven options) influence their selection for an anti-wrinkle treatment:1


90% of HCPs ranked reliable clinical outcomes in their top three

81% ranked robust clinical studies in their top three

80% ranked natural looking results as one of their most valued factors


Treatment ease-of-use, including streamlined workflows and reduced preparation time, is also gaining traction, including products in a ready-to-use liquid format, with HCPs giving this a score of 7.5/10 when asked to rank benefits of a treatment.1

Patients find value in long-lasting and natural-looking results, and improved confidence

For patients, the value of anti-wrinkle aesthetic treatments lies in both emotional outcomes and tangible performance, with long-lasting and early visible results top priorities:1


When asked which features (out of seven options) they would be willing to pay more f
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