specially small businesses. We seek to enable a more interconnected ecosystem, covering onboarding, credit analysis, credit issuance, and the structuring of a Credit Rights Investment Fund (FIDC)," states Pedro Mac Dowell, CEO and founder of QI Tech.

The partnership comes amid a structural transformation in retail, driven by the growth of e-commerce, the digitalization of consumption, and the search for more fluid and integrated shopping experiences. Pressured by tighter margins, rising logistics costs, and more demanding consumers, the industry is seeking Embedded Finance solutions that connect payments, credit, delivery, and consumer engagement into a single journey. The new e-retail journey raises the average ticket, reduces cart abandonment, as well as creates new revenue streams.

According to a Brazil e-commerce market analysis by Mordor Intelligence, the Brazilian e-commerce market size stands at USD 69.21 billion in 2026 and is projected to climb to USD
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